About Us
We are a leading UK supplier of poultry products, working with retailers, multiples, food service companies and food manufacturers. We provide our customers with not only a wide selection of quality products, but also analysis, insight and category management to help drive their business forward.
We started to supply the frozen poultry category in 1996, when the Tesco Welfare Code of Practice for poultry was introduced. Many of Tesco’s suppliers were unable to meet the required standards, but we did and it was the start of our long-term relationship with Britain’s leading supermarket.
In 1998, we partnered with a Danish poultry producer and after significant investment at factory and farm level, Tesco awarded us technical approval, which continues today as our relationship goes from strength to strength.
Innovation is key to success and following an introduction to a Polish producer, we were able to develop a line of breaded and coated chicken products, which also received Tesco technical approval.
Added value joints and BBQ lines were introduced in 2008 and are becoming a growing part of our business.
We develop and deliver innovative, high quality products by analysing current consumer trends and the needs of the consumer. Our products are created as a result of detailed market analysis and succeed because we offer effective category management in competitive retail markets.